LISA MAXWELL

About

Advertising Art Director, Creative Director, Graphic Designer, Web Designer, Educator

Lisa is a multi-faceted creative person who began her career in advertising and has expanded her talents into many areas beyond.

Upon graduating Parsons School of Design, Lisa started working at the venerable Madison Avenue ad agency, Young & Rubicam, working from the beginning on major national advertisers producing TV and print for clients like General Foods and Bristol Meyers. Her print work on the Oil of Olay account won awards and gained her notice in industry publications.

She moved on to Backer & Spielvogel where she produced television commercials for everything from the Miller Brewing Co, to Campbell's Soup to Helene Curtis --for which she won 3 Effie awards.

She was hired away by McCann Erickson as a Creative Supervisor producing a national TV campaign for Coca Cola and print on L'Oreal cosmetics.

She has since worked on staff at Euro RSCG working on Lean Cuisine, Philips Electronics, MCI, and Dr. Scholl's.

She has freelanced at Havas Start Farm, Saatchi & Saatchi, Grey Advertising, Lowe Healthcare, Draft FCB, just to name a few.

Additionally, Lisa has worked on an array of graphic design, web site and advertising projects for private clients.

Pharmaceutical

Her Pharmaceutical experience runs the gamut, here are just a few highlights:

At Grey Worldwide she produced TV and print for Pfizer introducing Serevent and Flovent with Jackie Joyner Kersee. She worked on the pitch for Cialis, which the agency won.

At Saatchi & Saatchi Healthcare she worked on the pitch for Chantix.

At Pace, (Lowe Healthcare) she worked on print and television campaigns for the birth control drugs, Seasonale, Seasonique and Paragard. At Havas Strat Farm she worked on pitches for a Rheumatoid Arthritis  and Dermatitis medications.

Lisa has been working with the Macintosh computer since its inception. Completely self-taught, she has parlayed her expertise in Adobe InDesign, Photoshop and Dreamweaver and Adobe’s newest web application Muse into teaching others. Since 2002, she has been an adjunct instructor at several colleges: SUNY WCC Center for the Arts, Fashion Institute of Technology, and for the Media Arts Graduate program at Sacred Heart University. She taught Photoshop and InDesign for the town of Bronxville, Adult Education Program. She has been a private tutor in all of these applications as well.

Presently she is a trainer with American Graphics Institute.

In June 2013, Lisa started and became the manager of the Westchester County Adobe User Group,  westchesteraug.groups.adobe.com

When not doing art & design, you'll find her doing her other life as a jazz singer, www.lisamaxwellsingsjazz.com

Pharmaceutical

Her Pharmaceutical experience runs the gamut, here are just a few highlights:

At Grey Worldwide she produced TV and print for Pfizer introducing Serevent and Flovent with Jackie Joyner Kersee. She worked on the pitch for Cialis, which the agency won.

At Saatchi & Saatchi Healthcare she worked on the pitch for Chantix.

At Pace, (Lowe Healthcare) she worked on print and television campaigns for the birth control drugs, Seasonale, Seasonique and Paragard. At Havas Strat Farm she worked on pitches for a Rheumatoid Arthritis  and Dermatitis medications.

Lisa has been working with the Macintosh computer since its inception. Completely self-taught, she has parlayed her expertise in Adobe InDesign, Photoshop and Dreamweaver and Adobe’s newest web application Muse into teaching others. Since 2002, she has been an adjunct instructor at several colleges: SUNY WCC Center for the Arts, Fashion Institute of Technology, and for the Media Arts Graduate program at Sacred Heart University. She taught Photoshop and InDesign for the town of Bronxville, Adult Education Program. She has been a private tutor in all of these applications as well.Presently she is a trainer with American Graphics Institute.

In June 2013, Lisa started and became the manager of the Westchester County Adobe User Group,  westchesteraug.groups.adobe.com

HAVAS (formerly MVBMS)

Associate Creative Director

Lean Cuisine, Stouffer’s frozen dinners

Dr. Scholl’s, Correctol, Lotrimin AF

Philips Electronics, Electronics, Lighting.

MCI Corporate

 

McCANN ERICKSON

Creative Supervisor, VP

Coca Cola Classic, Cherry Coke, Coke II, Caffeine Free

L’Oreal Cosmetics, Vanderbilt Perfume

 

BACKER & SPIELVOGEL

Senior Art Director, VP

Miller Brewing Co, Lowenbrau, Lite Beer, Miller Corp.

Wendy’s, Campbell Soup , V-8 Juice, Corporate, Dole Corp., Finesse & Suave, Shampoo & Conditioner

Raintree Hand & Body Lotion, Bonjour Jeans

Xerox Copiers, NCR Computers, Parliament Cigarettes

Visine, Fisher Price Toys, J.P. Morgan Bank

 

YOUNG & RUBICAM

Art Director

Oil of Olay, Bristol Meyers , Datril 500

Frito-Lay, Lays Potato Chips

Jello Gelatin, BirdsEye Vegetables

Manufacturers Hanover, Consumer banking

Pabst Beer, Gallo Wine,  Andre Champagne

New York Telephone, Singer Corporate

EDUCATOR/ INSTRUCTOR:

American Graphics Institute,  Trainer, Adobe InDesign, Acrobat

Sacred Heart University Graduate Program

Communication Design, Adobe InDesign

Westchester Community College Center for the Arts

Adobe InDesign, QuarkXpress, Photoshop

Fashion Institute of Technology

Web Design: QuarkXpress, Dreamweaver

Private tutor, Adobe Suite

ADVERTISING AGENCIES, CONSULTING

 Havas

 Lowe Healthcare

 FCB Healthcare

 Saatchi & Saatchi

 Grey Advertising

 Debellis & Ferrara

 Plowshare Group

 Branding Iron

 Cason Nightingale

 The Advertising Partnership

 

INDEPENDENT CONSULTING (Short list)

 Knight Vinke Asset Management

 Ouidad

 ASPCA

 Gruner & Jahr

 Sky Rink

 Estee Lauder

 World Courier

 Nemo Tile

 

PERSONAL

 BFA, Communication Design,

 Parsons School of Design

 Fleming College, Florence Italy (freshman year)

 

AWARDS &  AFFILIATIONS

Winner, 3 Effies

Vision Project, Art Director/ Advisor

Adobe InDesign User Group

Member, Screen Actors Guild,  AFTRA.

 

This site built with Adobe Muse 

 

 

© 2016, Lisa Maxwell, All rights reserved.